Tag Archives: E Book

Why information products make financial sense.

The fastest growing product category on the internet is information. Everyone, at some point, uses an information product, whether it’s a physical product such as a book or a ‘virtual’ product, such as an e-book. Essentially an information product is … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to use e-books profitably.

If you’ve been following this blog for any length of time, you’ll have seen that I often talk about low key educational strategies as an essential part of your marketing mix. To recap, the main reason for having a strong … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment