Tag Archives: Educational Approach
How many contacts does it take to sell?
It’s important to understand how many contacts it takes to make a sale. Too few and you might walk away from a sale when you’re 95% of the way to a successful close – too many and you may risk … Continue reading
Posted in Direct Response, Promotional
Tagged 6 Years, Business Sales, Business To Business, Conservative Estimate, Contacts, Desire, Educational Approach, Extent, First Contact, First Meeting, Impulse, Market Business, Marketing, Optimum Number, Progressive, Proliferation, Statistical Estimates, Statistics
Leave a comment
Savvy sales letters for sticky times.
Pitney-Bowes did a study some time ago that showed that 90% of small businesses who used direct mail found it to be their most financially rewarding marketing strategy. Other studies show that at least 68% of customer attrition can be … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Annoyance, Common Ground, Credibility, Customer Attrition, Customer Relationship Management, Direct Mail, Educational Approach, Extremes, Grease, Junk Mail, Key News, Mail Strategies, Marketing Strategy, Neglect, Pitney Bowes, Prospects, Sales Letters, Savvy Sales, Small Businesses, Squeeky Wheel
Leave a comment
