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Recent Posts
- Creating an effective Social Media campaign
- A quick and easy way to create original content in any niche
- The sale goes to the one you know… the fundamental reason for Social Media Marketing.
- The hare and the tortoise: why focus is everything.
- Are hard times good for us?
- Getting more retweets and backlinks.
- Need help setting up a consistent email newsletter, blog, social media strategy?
- Is Facebook anti-social?
- How does social media affect the explosion of artificial intelligence?
- Would you give WalMart access to your personal information?
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Archives
Tag Archives: Email
What’s really important?
I just received an email from my cousin. It resonated with me, especially at this time of year – and especially at this time in my life where suddenly, time seems to have sped up and so much of life … Continue reading
Posted in Promotional, Public Relations
Tagged Bank Accounts, Being A Good Parent, Cardboard, Centre Of The Universe, Cold Comfort, Cousin, Email, Good Friend, Good Mother, Graduation Ceremony, Honorary Phd, Human Nature, Marriage Vows, Novelist, Pulitzer Prize Winning Author, Quintile, Sole Custody, Test Results, Time In My Life, Time Of Year
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The key to successful repeat sales.
If you’re in business, you already know that it’s the repeat sales that bring in the real profits. Selling again to someone who has already bought from you is easier, cheaper and quicker than selling to someone who doesn’t know … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing
Tagged Bricks And Mortar, Clothing Store, Decades, Electronics Store, Email, Existing Customers, Fashion Show, Human Interaction, Interactive Elements, Interactivity, Invitation, Launch, Logistics, Mechanisms, Profit Generation, Profits, Repeat Sales, Snail Mail, Sneak Peek, Upcoming Technology
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How to use e-books profitably.
If you’ve been following this blog for any length of time, you’ll have seen that I often talk about low key educational strategies as an essential part of your marketing mix. To recap, the main reason for having a strong … Continue reading
Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing
Tagged Address Book, Blog, Confirmation, Credibility, Customer Loyalty, E Book, E Books, Educational Strategies, Educational Strategy, Email, Email Course, Focus, Knowledgeable Expert, Law Of Reciprocity, Length Of Time, Love, Marketing Book, Marketing Mix, Opportunity, Prospects, Seminars, White Papers
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How to get people to give you powerful testimonials.
In a previous article, we discussed the importance of endorsements and testimonials in boosting your sales. In this post, we’re going to be looking at how to obtain powerful endorsements and testimonials that really make an impact. As I mentioned … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing
Tagged Array, Concrete, Concrete Reasons, Credibility, Email, Email Phone, Endless Capabilities, Endorsements, Flexibility, Lot, Many People, Many Thanks, Nbsp, Professional Support, Psychological Benefits, Quality Prospects, Software Supplier, Specifics, Tangible Benefits, Testimonial, Testimonials
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The easiest ways to communicate effectively with customers
I’ve been hearing the saying ‘Do more with less’ a lot lately. Spawned by the recent global economic situation, more and more companies are feeling the effects of layoffs which result in too few people having to do too much … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Bricks And Mortar, Budget, Business Content, Calendar, Communication Strategies, Customer Communication, Educational Strategies, Email, Email Newsletters, Frequency Schedule, Global Economic Situation, Layoffs, Little Time, Lot, Map, Market Share, Minimal Effort, Mortar Businesses, People, Scope, Sit, Themes
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