Tag Archives: Email

What’s really important?

I just received an email from my cousin.  It resonated with me, especially at this time of year – and especially at this time in my life where suddenly, time seems to have sped up and so much of life … Continue reading

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The key to successful repeat sales.

If you’re in business, you already know that it’s the repeat sales that bring in the real profits. Selling again to someone who has already bought from you is easier, cheaper and quicker than selling to someone who doesn’t know … Continue reading

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How to use e-books profitably.

If you’ve been following this blog for any length of time, you’ll have seen that I often talk about low key educational strategies as an essential part of your marketing mix. To recap, the main reason for having a strong … Continue reading

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How to get people to give you powerful testimonials.

In a previous article, we discussed the importance of endorsements and testimonials in boosting your sales. In this post, we’re going to be looking at how to obtain powerful endorsements and testimonials that really make an impact. As I mentioned … Continue reading

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The easiest ways to communicate effectively with customers

I’ve been hearing the saying ‘Do more with less’ a lot lately. Spawned by the recent global economic situation, more and more companies are feeling the effects of layoffs which result in too few people having to do too much … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment