I guess that the end of one year and the beginning of another sparks the philosophical in many of us.  For that reason, I thought I’d share my cousin’s email with you.  Here it is:

“Wednesday, December 23, 2009 at 6:41pm

Selling again to someone who has already bought from you is easier, cheaper and quicker than selling to someone who doesn’t know you. Hence the popularity of list building – a phrase which has become common place in internet marketing though it’s been the foundation of off line sales for decades.

The two main keys  to ongoing profit generation through repeat sales are:

• staying in touch regularly and consistently
• creating a level of interactivity with your past customers

By adding an element of interactivity to your communications, you’ll find that your repeat sales will increase.  The logic is simple:  people who already know and trust you will be likely to want to engage in further interaction with you.  That’s the basis of all human interaction.  And seeing as you’re selling to humans, it makes sense to use already established mechanisms.

How do you create interactivity:

Depending on whether your business is a bricks and mortar or internet based, you may need to use different approaches:

Bricks and mortar approaches:

• events and promotions which require the customer to come in to the store in order to participate.  This can be as simple as a coupon or as complex as a full out social / sales event such as a pre-launch or ‘sneak peek’ at your new season’s inventory.  In a clothing store this could be a pre-season fashion show.  In an electronics store it could be a pre-view of upcoming technology.  The basic process would be an invitation delivered by email or snail mail giving the details and a call to action.

Online approaches:

• Online businesses have less logistics to worry about in creating interactive elements in their marketing.  They are able to quickly and cost effectively broadcast an invitation to existing customers that can be acted upon either instantly or at a pre-determined time.  An ‘instant’ invitation may be as simple as an offer to download a free e-book or a discount on an immediate purchase, while a ‘pre-determined’ invitation may be a series of anticipation building emails leading up to the launch of a new product or service.

What the interactive element looks like is not as important as it is to make sure that there is a good reason for your customer to take some kind of action.  It’s easier to move one action into another action and on to a purchasing action  than it is to move from complete inaction into purchasing action.

It’s a process of building momentum.  Momentum requires constant and consistent movement.  Like a snowball, it starts of very small but quite quickly grows in size and impact.  By adding interactivity to your regular communication, you’ll soon see the same effect taking place in your sales volume and bottom line.

To recap, the main reason for having a strong educational strategy are:

• to enhance your credibility as a knowledgeable expert in your industry
• to empower your prospect to purchase by giving them the specifications they will need to make a purchasing decision
• to give your prospects and customers valuable information which may or may not be readily available elsewhere – however your information has been gathered and presented in one, easy to digest format
• to create customer loyalty
• to make set the law of reciprocity in motion i.e. you give your customer something valuable and they respond by returning the favor by purchasing your product or service.

In previous posts I’ve discussed how to use articles and white papers, workshops and seminars, but I haven’t yet addressed e-books.

The purpose of this post is to give you an overview of why e-books are so important to your marketing mix and how to implement their use profitably.

This post will not deal with how to write an e-book.  I will be offering a free email course on this subject soon.  If you’d like to receive this course, please be sure to sign up for my updates in the subscription box to your right.  Once you sign-up, you’ll receive a confirmation email which will require you to click on a link to confirm your subscription.  Do this, and add me to your address book and you’ll soon receive my email course on how to write an e-book as well as other useful information in the future.

So – how do e-books fit into the marketing mix?

ALL businesses can create an e-book.  So far, I’ve never come across one that couldn’t.  If you think you have a business that couldn’t make use of an e-book, let me know, I’d love to take up the challenge!

The first step in finding an e-book opportunity within your marketing mix:

An e-book can focus on ‘how to’ do something e.g. how to use a particular product or service that you offer or it can focus on general information about a topic of interest to your prospects e.g. advances in the industry, technological break throughs, case histories e.t.c.

Think about common questions your customers and prospects ask. Think about objections and how you overcome these.  Think about how you could help your customers get the maximum value from your products and services.  Think about any area of your product development that may be unusual, advanced or simply interesting. Think about where you excel compared to your competitors.   These points can all be launching pads for your e-books.

Common  e-book opportunities:

E-books work well as free promotional items that you give away to prospects and customers to encourage sales and grow customer loyalty.  They also work well as additional profit centers.  Particularly when they have a ‘how to’ focus.

A great example of this strategy in the print world are the vast number of software manuals produced by third parties.  All the major software packages have an independently produced software manual or guide for sale in local bookstores as well as Amazon.

Your business more than likely has areas where you could produce a manual or guide that would help your prospects and customers to do something.  For instance,  if you’re selling lawnmowers, an e-book teaching purchasers how to have the greenest, lushest lawn all year round would tie in well.  If you’re selling a service – perhaps as a professional – an e-book relating to this would be valuable to your market.  For instance, a chiropractor may produce an e-book that explained the reasons for back-pain and included an exercise program to strengthen the back and stomach muscles.

The second step in implementing the e-book in your marketing mix:

If your e-book is to be used as a promotional giveaway, it can be distributed by sales people on their sales calls, given to selected prospects and customers as an incentive or reward, offered on your web-site to build your email list, given away at trade shows and events…

If your e-book is to be sold, it can be offered on your web-site.  It can be offered by sales people as an add on purchase at the time of purchase of another item. It can be advertised in print publications, sold at events in print form or even offered as an affiliate product.

The key to its success is that it should have enough valuable information to create a high level of interest and be perceived to be more valuable than the amount of money you’re asking in exchange for it.

Sit down right now and make a list of the various e-book opportunities you can see within your business right now. Think of opportunities you can see in other businesses as well – perhaps this could be your opportunity to use my upcoming email course to offer your services to another business as an e-book creator!

In this post, we’re going to be looking at how to obtain powerful endorsements and testimonials that really make an impact.

As I mentioned in the previous post, many people already know that they should be using endorsements and testimonials, but they are often very ineffective.

What do I mean by ineffective?

A testimonial that doesn’t make a specific statement but just gives a vague warm fuzzy ‘I think this business or product is great’ statement is ineffective.  It gives the reader nothing to relate to.  It doesn’t provide any evidence that the reader will truly benefit from the purchase.  It adds nothing to the credibility.

A testimonial that really works is one that spells out specific benefits the user has experienced.  These can be psychological benefits – it made me feel stronger -  or tangible benefits – it gave me a lot more energy.

To illustrate what I mean, let’s take a look at the following real life, published testimonials:

1. Testimonial taken from a well known service supplier’s site:

• “The benefits I receive from the seemingly endless capabilities and flexibility of the (name of service) have enabled me to not only increase my income by $150,000, but also …” read more exponentially increase my list with quality prospects using the (name of service) The level of personal professional support both by email and phone is unmatched anywhere at any price.”
  

2. Testimonial taken from a well known software supplier’s site:

• A word”Just to send you congratulations for this software suit. It is really great and it works perfect. I use it in my daily work at the University,Many thanks,
  A.A.M.

As you can see, Testimonial 1 is much more powerful and persuasive than Testimonial 2.  This is because it cites specifics which makes it:

• more credible
• easier to relate to
• more memorable
• gives more concrete reasons for the reader to consider a purchase

Testimonial 2, while enthusiastic, is not at all specific and loses impact because of phrases such as “really great” and “works perfect”.  What does ‘really great” mean?  What does “works perfect” mean? These are vague, ambiguous and generic terms that don’t really say anything at all.  It would have been far better for the software company to ask this happy customer to tell them exactly what features he enjoyed using and why – what difference did the software make to his daily work?  Did it make it easier?  Did it allow him to create better looking, easier to print reports?  Did he replace another type of software and what were the problems he’d experienced prior to installing this new suite?

Creating a powerful testimonial or endorsement is relatively simple.

Here’s a step by step guide to getting the kind of information that will make your prospects sit up and take notice:

1. with each sale make sure there is a follow up survey done
2. ask specific questions relating to the product or service that will highlight the benefits that the customer may experience but allow them to answer this in their own words.  Make the questions open ended rather than able to be answered by a ‘yes’ or ‘no’.  For instance, you might ask “How has this product or service improved your health?” or “What have you noticed happening since you began using this product?” instead of “Has this product improved your health?” or “Do you notice a difference since you began using this product?”
3. Ask questions that lead the customer to make comparisons between other products they’ve used and yours, or comparisons between a before and after situation.
4. Ask questions that are geared to obtain answers that speak directly to possible objections your prospects may have, such as “How reliable have you found our company to be?”  rather than “Were you satisfied with our service?”
5. When looking for endorsements, ask questions that prompt responses highlighting the candidates credibility such as “In your profession as….. what is your opinion of….”

It sometimes helps to prepare a list of questions that you can get all customers to answer so that the testimonials all speak of specific ‘hot’ issues.  You can then choose to use one or two of the answers from each customer, so that your testimonials don’t all appear to be the same.  It’s important that they come across natural, spontaneous and sincere rather than looking as if they are survey results.

Doing this gives you a library of 3rd party endorsements that can be used for different purposes – some on printed material, some on the internet and some in emails.  Or you can rotate them on your site so that you always have fresh material.  This method of getting endorsements and testimonials helps you gain them on a consistent basis and it makes it easy for you to approach your customer when it is a natural part of the sales process.  It also makes it easy for your customer to express their satisfaction.

The danger is that customer communication can often be the first thing to suffer. Communicating takes a lot of effort and though everyone knows it’s important, it often appears to not be as urgent as other tasks.  Then, suddenly one day we realise that we’ve lost market share because we’ve become too busy to keep customers engaged.

Here are a few things you can do to ensure that your customer communication strategies stay on track and are easier to manage.

Email and printed newsletters:

As a rule, staying in touch using low-key educational strategies such as email and / or printed newsletters is an excellent way to stay in front of your customer with fairly minimal effort.  I’m not suggesting that a newsletter involves no effort, but there are ways to minimize the time necessary to implement this strategy.

First, sit down with a calendar and map out a reasonable frequency schedule.  For emails it should be at least once a month if not more than that.  Daily is probably beyond the scope of most bricks and mortar businesses and for the most part not necessary.

Printed newsletters should be done at least quarterly.  A good frequency is every 2nd month.  If this is too much for your budget, do it every 3rd month, but no less frequently than that.

Once you’ve decided on your frequency, decide on themes for each communication for at least 6 months. Then map out the content you’ll need to support each theme. Gear your theme to be of interest to your clients first and about your business second.  Gathering and creating content is the biggest challenge, but if you follow my suggestions, you’ll find it manageable as well as highly effective.

Assign a specific topic or column to specific staff members along with deadlines for submissions.  Make the topic flexible so that they can gear it to their own experience.  If they’re nervous about writing, get them to simply jot down points or thoughts around the subject.  This ‘raw’ material can then be fine tuned by a professional writer.  Make it clear to the contributors that you’re not looking for a Pulitzer prize winning effort, but a candid ‘behind the scenes’ peek into their world at work.  This helps keep the articles ‘real’ and provides a good relationship building tool that customers appreciate.

Make use of guest writers whenever possible. It could be someone within your industry, a complementary industry or even a customer.  The only criteria is that it should be of interest to the reader.   Most people are very flattered when asked to contribute to a publication and are even more pleased by the free publicity it creates for them.  If your candidate is hesitant because they ‘don’t know what to say’ then offer to interview them.  Record the interview, then have someone transcribe it.  You and the interviewee can then edit for publication.

If all else fails, make use of free articles from article directories such as ezinearticles.comOr hire a professional writer to create content exclusively for you.

Planning your communications at least 6 months in advance means you’ll be able to get your material together long before the deadline for each issue, making implementation relatively easy and sustainable.

Setting up a template for your publication whether it’s to be printed or emailed is critical. This will save you both time and money.  If it’s to be printed, consider having a graphic designer create a template that you can simply paste the content into before sending to the printer.  A template not only saves you time and money but also helps maintain a professional corporate image.

If you’re emailing your newsletter, services such as Constant Contact have pre-made templates which are easy to customize and use.  These services are very inexpensive and many of the templates are free. The beauty of planning ahead with email is that your newsletters can be created within a short space of time and scheduled for delivery whenever you require them to be sent.  It’s pretty much ‘set it and forget it’ – always an appreciated factor in business.

Set up a blog that reflects and expands on the information in your newsletter. Invite your readers to participate by commenting and contributing.  Set up RSS feeds so that they can subscribe and be automatically notified each time the blog is updated.

Now you have 2 to 3 strong, yet fairly ‘hands off’ communications strategies at work that can be preplanned and set up freeing you from any involvement for the period covered.

Add to that a phoning schedule for specific staff members, perhaps sales and customer service, to call through the customer list so that each customer is contacted by phone at least every 2nd to 3rd month, and you have a 4th foundation solidly set.  Provide either a script as a guideline or a few points to help those calling stay on track.

Layering communication this way ensures that every customer and prospect is kept involved with your business in a non-threatening. low key and easy to manage system. Teaming up the various strategies can give you a greater ‘reach’ for new business development at little or no extra cost or time investment.

For instance, set your blog up so that it automatically populates your accounts at a variety of social media sites such as

LinkedInTwitterFacebook and Squidoo

That way, one post is published in multiple venues giving you much greater exposure.

For more insights and tips on setting up an effective, easy to manage communication system, please email me at jackie@jackiecooperwriter.com

Feel free to post your comments and suggestions!

The premise was that there was simply too much information out there already, most of which was not ‘new’ and particularly heinous were people who used articles written by someone else as giveaways.

Around the same time, someone sent me an email written by someone who was venting about the horrors of having to cope with too much email.  They suggested that most people spend more time on email than on actual work.

Are they right?  Is there too much information out there? Is there such a surfeit of information that we, as a society simply cannot cope and therefore need to block out all communication in order to allow us to get our crazy lives under control?

Reading this you may be heartfelt in your agreement. I’m involved in information dissemination and although I agree that the volume of material ‘out there’ is more than any one human being can hope to cope with, I don’t believe that the solution is to cut down on the production.

My view is that the more information that is produced, the quicker and easier that information is able to be sourced and put to good use. For those readers who are over 40, you’ll remember a time when doing research meant you had to take a trip to the library.  You had to subscribe to targeted publications.  You had to phone people to ask them questions.  Getting information was time consuming and expensive.  Now, for the most part, it can be gathered while you sit at home and browse the internet.  Obviously there is some information you stil have to gather the traditional way, but, because so much is available on line, physical research is not necessarily always mandatory.

The fact is that you will never use much of what is hosted on the internet. When you research, you are looking for very specific, very segmented information as a rule.  All the other related information is not going to be of use to you, so it can be ignored. Just as when you go to the library looking for specific information, the majority of the publications will not impact you even though they fill the shelves you’re browsing.

You’d never walk into the library, take one look at the thousands of books on the shelves and yell, “Oh my goodness!  It’s too much!  It’s going to take me years to get through all this stuff to find what I need!”  No.  You’d either look in the cataloging system to find the location of what you needed, or if you didn’t know how to do that, you’d ask a librarian for help.

In the same way, when you’re looking for information on the internet, you do specific searches using different search engines and you’d read the titles and excerpts to determine which posts are worth reading.  It’s the job of the information publisher to make sure that their contribution is well listed and visible.

In the same way, email can be viewed as a curse or a blessing. Those who, like me, receive hundreds of emails a day and do not wish to read them all to discover which are of use, mostly use a fairly arbitrary scan and delete approach based on judgement of subject line and sender information.

A quick scan of the in-box reveals senders I don’t know and have no reason to want to know.  If their subject line is equally unattractive to me, I hit delete – that’s if my spam filter hasn’t already caught the email and prevented it from entering my in-box.

If the headline appears to be something I want to know about, it gets left, unopened in the in-box until I’ve dealt with everything else I have to do. Sometimes I find time to return and read the email, sometimes it simply gets deleted when I do my weekly email clean up if it no longer appears to hold too much interest.

Next on my daily schedule are emails from people I know but don’t need to deal with immediately. These get left till later in the day when I have a moment to go through them and take action if necessary.

Next I flag all emails that are both important and urgent.  These I deal with right away.  It’s usually less than 20% of all the emails I receive and they’re mostly from clients.  I respond to these right away to let them know their email has been received and noted and give them an indication of when I’ll be able to respond.  That way they know the email has arrived safely and that I’m not ignoring them.  For me, it takes the pressure off and allows me to slot each necessary action into my daily schedule based on priority and time requirement.

By handling email this way my day becomes a lot more efficient than if I were to have to communicate with all my clients by phone.  I can respond quickly without being rude and I can respond when it’s convenient for me – and they can communicate with me when it’s convenient for them.  So it works well for everyone.

I don’t sweat about the hundreds of email I receive that I end up deleting. I know I probably miss opportunities and information that may be useful, but this is the price I pay for efficiency and sanity.

The amount of information published is, as we’ve already agreed, phenomenal. But using sensible management strategies allows us to tap into what we need, when we need it.  As a consultant, I find it a blessing that other experts are publishing information that I can use to give my clients rather than having to continually re-invent the wheel.  Collaboration is part of efficient business practice.

As a writer, it makes me work harder to ensure that information I publish is well structured with the correct keywords and positioning, so that the people who will find it useful will be able to find it easily.

The fact that some of the information is not ‘new’ is not a problem at all.  It’s mostly new to my clients and useful and therefore serves its purpose well.  And often, even if they’ve seen similar information, the information I send them gives a different perspective which is helpful in equipping them to use strategies in a more informed and powerful manner.

So, no, I don’t think there are too many information publishers in the market or that email is unmanageable. I believe that it’s up to us to set our information filters to capture what is useful to us at any particular time and simply let the rest go by.

What should you do? Should you look for the newest ‘hot thing’ to roll out, or should you use an existing strategy?

The answer is simple: use a proven strategy.  Don’t try and reinvent the wheel. A new ‘hot’ thing that has no track record may or may not perform, whereas a strategy that has been used successfully before has a reasonably good chance of succeeding again, provided you use the underlying principle that made it successful.

Most of the people I see who are experiencing slowing traffic and even slower sales are people who are not using consistent marketing strategies. They may have marketed consistently in the past, but now they’ve fallen prey to the wet blanket mentality that’s so prevelant in recessionary times.

They’ve become fearful and stopped communicating with their market.  What they don’t realize is that if they had continued communicating, their traffic and sales may have slowed anyway but not to the extent that it inevitably does when they stop communicating.

My clients who continue to implement sound marketing strategies consistently irrespective of whether the economy is good or bad, reap rewards consistently.

Of course the economy affects them too, but not nearly as much as it impacts those who pull back on promotion until things ‘improve’.

Remember that saying, “faint heart never won fair lady”?  Well, it’s just as true in business.  Let’s face it, business is not for wimps, especially not now.  When the crowd says ‘pull back’ the winners say ‘push forward’. It’s a lot easier to push forward if you have a proper, proven plan that has previously produced profits (all those ‘p’s!.. not intentional, I promise.  But they do emphasize the point! I think I should copyright it as the 6 P’s… what do you think?)

Seriously, that’s the key to staying strong when others are falling by the wayside.  Just because cash flow is tight, it doesn’t mean that you can’t market.  There are a number of ways you can generate business at extremely low cost.  The most important thing is to implement these strategies consistently over a long period of time. The second most important thing is to carefully monitor costs and response so that you can maximize the strategies profit pulling potential.

If you simply assume that your market is not buying now – for whatever reason – you’ll be losing out to your more optimistic and proactive competition.  Sure, things may have slowed, but people ARE still buying.  It’s your job to let them know why it’s advantageous for them to buy from you as well as why they should buy now.  (BTW the fact that you need to get your cash flow going quickly isn’t a reason… at least not for your customers.)

Here are 3 examples of proven strategies I’ve used time and again with highly profitable results. In fact, with one email I implemented for a client long before email campaigns became fashionable, they received a $100,000 order within 24 hours. As the product had extremely low production costs, this amount was almost all profit.  With other clients, using sales letters and coupons, I’ve helped them generate profits ranging from $16,000 to over $60,000 within 4 weeks on a single mailing to between !,500 and 1,700 people at a cost of less than $1 per unit.

1. Sales letters:
A powerful sales letter can be worth way more than its weight in gold.  You can roll it out to as little as 20 prospects at a time – or you can send it out to 20,000.  The only limit is the size of your list and your budget.

A timely letter that demonstrates to the reader the significant benefit they’ll enjoy from purchasing now can be enough to move them toward action. Maximize the impact by planning at least 3 to 5 follow up sales letters that reiterate your message from various different perspectives.  Make your offer compelling and even up the ante by adding bonuses with subsequent letters.  Don’t forget to put a time limit on your offer.  Not only does it add some urgency but it also protects you from having to honor an offer you made 3 years ago that’s no longer available.

2. Emails:
Although there are some significant differences between a printed and mailed sales letter and an offer made by email, but there are enough similarities that you can use these mediums interchangeably. If you have literally no budget, you can achieve a similar effect to a sales letter by making a few tweaks and sending out your message virtually free by email.

If you have the budget for sales letters, consider using email as additional follow up. Remember, on average, prospects need to have about 10 to 12 contacts before they become interested in responding, so it makes sense to ‘layer’ your contacts to avoid annoyance and reach the level of contact necessary.

Successful emails are the ones that sport intriguing subject lines that compel the reader to open them.  If the headline is boring, they won’t open the email.  If it sounds too hyped, they won’t open the email.  If the headline features words like ‘free’, ‘offer’, ‘special’ as well as most of the other common terms used in spam email, it will likely not get delivered, and if it does, it will probably get caught in your prospects spam filter.

The subject line then has to be followed by a great sales message and a valuable offer.  It’s best to put a link in the email to your website where the offer is reiterated together with your ‘proof’ – credibility builders such as testimonials, guarantees and endorsements.

3. The coupon:
Honestly, although I’ve been involved in writing and marketing for over 20 years, the sheer profitability of this strategy still delights me!  Used correctly, it’s possible to dramatically increase the profitability of both your sales letters and your emails by including a coupon.  In the case of the sales letter, make the coupon a separate item on a different colored paper.  This will ensure it receives the attention necessary for it to work. The best colors, believe it or not are pink and yellow. Don’t ask me why, but that is what statistics and my experience bear out.   In the case of an email, even if it is a plain text email, include a clearly demarked coupon area at the top or bottom of the email and instruct the reader to print it out and bring it in to the business to redeem it.

Cash value coupons are often the most effective.  Recipients treat them as if they are cash.  They are perceived to have almost the same value and as they are ‘free money’ there’s a stong motivation to use them to purchase something.  If you have an offer that doesn’t allow a cash value coupon, at lease use a coupon to reiterate your offer and instruct the reader as to how to take advantage of it.

Just these 3 strategies alone can significantly boost your sales and profitability when they are implemented correctly.  Keep reading this blog for further tips on how to construct your sales letters, emails and coupons to make them consistently profit pulling machines!

The reason is that you can contact hundreds, thousands and even hundreds of thousands of targeted, qualified prospects far more quickly and cost effectively by letter, or email, than you can physically visit within the same time period.  A letter costs you under $1.  An email is virtually free. A personal visit, on the other hand costs whatever your sales person is paid on average per hour as well as their traveling costs.

Using sales letters to warm up your prospects is a savvy and profitable marketing strategy.

Even if your product is one that requires a sales person to close the sale, sales letters will cut costs and increase sales volumes.  Instead of your sales person having to physically visit or phone their prospect several times before the sale is confirmed, they will only have to close the sale. Your powerful sales letter campaign will have taken care of all the prospect’s initial questions, objections and delays, bringing them to the point where they are empowered and ready to buy.  All your sales person will need to do is the final close – a much more effective use of their time and your money.

If you’re already using sales letters but find that they aren’t performing as well as you’d hoped, or you’d simply like to improve their current performance, why not take advantage of my Sales Letter Makeover offer?

For a limited time, I’m providing a top level sales letter makeover to a select group of applicants at the ridiculously low ‘fee’ of just $50.

Yes, just $50.  Although my usual rate to provide this service would be a minimum of ten times this, I’ve decide to make a contribution toward helping to kick start the economy by offering to help you kick start your own business economy.

All you need to do is to send me your current sales letter and for just $50, I will give it a ‘makeover’ to change it into a powerful, profit pulling sales machine.  Besides the makeover itself, I will also provide a detailed critique of your existing material and an explanation of the improved strategies I’ve suggested so that you can then apply these principles in future campaigns.

However, the caveat is that I can only accept a limited number of these assignments, so If you want to take advantage of this unusual opportunity to have your sales letter turned into a profit magnet, I’d suggest you email me right away.  This offer ends at the end of March 2009 and may not ever be repeated.

To your success!
Jackie
jackie@jackiecooperwriter.com

P.S. Your $50 sales letter makeover will include:

1. a powerful profit pulling sales letter you can implement right now
2. a detailed explanation of the strategies used so that you can apply these principles to future campaigns
3. a critique of your existing letter to help you see ways to increase your response

P.P.S. Don’t delay, email me now as this offer ends on 31st March 2009

If so, here’s an opportunity to get some free advice and a free copy of my new book that lays out viable, proven strategies to deal with thorny writing and marketing issues.

Send me your question and here’s what I’ll do:

1. send you an answer within one week – FREE
2. include the best questions in my new book – giving you the credit for the question
3. send you a copy of the book once it’s complete – FREE

Initially, I’ll be selling this book in electronic form, but if you help me by sending me your question, you’ll get a copy absolutely free.  So, I invite you to help me and help yourself at the same time.  Let me summarise:

1. send me your question – get the answer free - remember, my clients pay me to do this, so this is a valuable opportunity
2. get a free copy of my book - this will include the best, thorniest, most challenging marketing / writing issues that face business professionals today.

This book is intended to be used as a handy resource with timely advice, solutions and ideas that you’ll find useful not only for those ‘unusually’ challenging issues, but for those everyday issues that require a fresh, innovative approach in order to gain an edge over the competition.

Post your questions in the post /reply box below, or email them to me at jackie@jackiecooperwriter.com.

In addition, please take this very quick poll:

“What is your biggest challenge in marketing”

(please click on the link above to access the poll)

Thank you!