Tag Archives: Emotion
Integrity is everything.
With the shenanigans in U.S. politics playing out right now, I can’t help but see the comparison between politics and copywriting. No, I’m not talking about the age old politics of getting and keeping clients, I’m talking about something a … Continue reading
How to guarantee sales success
It’s the secret direct response copywriters and their clients would kill for and it’s hidden in plain sight. Yes, there’s no mystery to it at all. Anyone with half a grain of common sense knows the answer: all you need … Continue reading
Why the pen is mightier than the sword.
There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading
The extreme business value of strong copy
All businesses can benefit from strong marketing-savvy copy. There is not one business or industry that I can think of that will not benefit from improving their articulation. The reason is simple: people are human beings whether they’re dressed in … Continue reading
