Tag Archives: Failure
When the customer is right…
In my last article I discussed strategies to deal with ‘customers from hell’ in such a way as to create a win win situation for everyone. In this article, let’s take a look at when the customer is right and … Continue reading
Posted in Direct Response, Promotional, Public Relations
Tagged Automated Marketing, Business Perspective, Campaign Services, Case Example, Competitor, Experiences, Failure, Flexible Services, Great Customer Service, Hell, Liking, Marketing Campaign, Mediocrity, Mirrors, Unhappy Customer, Utter Frustration
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If you only remember one thing when selling…
Whether you’re writing a sales pitch or delivering it in person, there is one key thing to remember. Without this one key element, your pitch is doomed to failure, no matter how good it is: Within the first 10 seconds, … Continue reading
Posted in Direct Response, Promotional
Tagged 30 Minutes, Address, Attendee, Attendees, Booths, Coffee, Correlations, Daily Distractions, Different Styles, Direct Marketing, Element, Failure, Feet, Lunch, Onslaught, Research Purposes, Sales Person, Sales Pitch, Sleep, Target Audience, Trade Show
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How important is copy for internet marketing?
Many clients ask me “Just how important is the copy I use on my web site? Does it really affect the success of my internet marketing?” The short answer is: it’s one of a number of critical components. In internet … Continue reading
Posted in Direct Response, Promotional, Technical & business writing
Tagged Audience, Bookmark, Celebrity, Critical Components, Critical Details, Different Components, Failure, Full Time, Grand Scheme Of Things, Imagine, Internet Marketing, Keyword Phrases, Physical Inventory, Plays, Scheme Of Things, Search Engine Listings, Search Engines, Shipping, Short Answer, Ultimate Success
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