Tag Archives: Health
One of the most powerful business tools you own.
Warning: this article comes with a ‘Suitable for’ warning. “May not be suitable for those who are more comfortable blaming the economy, conditions, competition, incompetent staff or other convenient factors for their current situation.” If, however, you are passionately committed … Continue reading
Do people buy what they need… or what they want?
As another of my clients once remarked, “I would rather not be on the leading edge, it’s the bleeding edge. I’d prefer to come into the market and sell to people that someone else has paid the cost to educate. It’s a lot more profitable.”I Continue reading
How to write a powerful profit-generating sales letter.
Have you ever read a sales letter that literally has you racing to reach the end to find out how to get your hands on the product it’s selling? A letter that’s so compelling that you can FEEL yourself enjoying … Continue reading
