Tag Archives: Heck

Email headlines that force readers to open your email

Email is one of the most practical and cost-effective ways to get in front of your customer base. We all know the wisdom of building an email list. We know that the content of our emails has to be powerful, … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How to write to sell without hype.

First of all, what is hype? Hype is the exaggeration of a claim.  Making something seem better, bigger or more than it actually is. We’ve all come across direct response letters and ads and internet pages that make dramatic claims … Continue reading

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Posted in Direct Response, Promotional, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment