Tag Archives: Hillside
What I learned about marketing from the weavers of Ecuador
High in the Andean mountains, in a tiny village where the art and craft of weaving has been passed from generation to generation, I, a marketing veteran of 20 years, learned a lesson about marketing. As North Americans, we tend … Continue reading
Posted in Direct Response, Promotional, Public Relations, You need t.r.w. (the right words) for r.o.i.
Tagged Alpaca Wool, Andean Mountains, Art And Craft, Beams, Concrete Shell, Cotacachi, Far Side, Generation To Generation, Hillside, Intricate Designs, Maestro, Old Couple, Ponchos, Rugs, Scarves, Strands, Superiority, Sweaters, Tiny Village, Usi, Wall Hangings, Weavers, Workmanship
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