Tag Archives: Hot Button
Golden rule for sales copy.
You might have heard the ‘golden rule’ most speakers follow when they deliver a speech or make a presentation: First, tell them what you’re going to tell them. Then tell them. Finally, tell them what you told them. This golden … Continue reading
How to write a powerful profit-generating sales letter.
Have you ever read a sales letter that literally has you racing to reach the end to find out how to get your hands on the product it’s selling? A letter that’s so compelling that you can FEEL yourself enjoying … Continue reading
How to sell a cannon – or not.
My husband used to have a cartoon pinned up above his desk. It showed a medieval war being fought with bows and arrows while the the General issued commands from in front of the command tent. An aide had just … Continue reading
How to hit your customer’s ‘hot buttons’ (video)
How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing … Continue reading
