Tag Archives: Hurry
Why you should write scientific copy no matter what business you’re in
Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing: if you run an ad, put out a direct mail campaign … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Bottom Line Results, Direct Mail, Elements, End Result, Fashion, Fashion Marketing, Good Marketing, Headlines, Hurry, Mail Campaign, Marketing And Sales, Marketing Sales, Navel, People, Response Mechanisms, Scientific Writing, Sounds, Statistics, Target Market, Timeline
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How to write to sell without hype.
First of all, what is hype? Hype is the exaggeration of a claim. Making something seem better, bigger or more than it actually is. We’ve all come across direct response letters and ads and internet pages that make dramatic claims … Continue reading
Posted in Direct Response, Promotional, Technical & business writing
Tagged 30 Minutes, Best Pizza, Direct Response, Domino Pizza, Domino S Pizza, Dramatic Claims, Effective Sales, Exaggeration, Fast Food, Food Industry, Good Combination, Heck, Hot Pizza, Hurry, Hype Hype, Order Pizza, Pizza History, Response Letters, Sales Material, Supermodel, Target Market
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