Tag Archives: Interest Level

Make your email marketing easy (3)

In previous articles we discussed automating your email marketing, branding and consistency. Another way to make your email marketing easier and more effective is to invite participation from others in compiling your emails. Most of us have a very limited … Continue reading

Posted in Direct Response, Promotional, Public Relations | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to write effectively for double sided / multi page communications.

It doesn’t matter whether you think that people don’t read long copy, or whether you think that they do.  Sooner or later, you will need a communication piece that simply cannot be done on one side of a postcard.  When … Continue reading

Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments