Tag Archives: Logic
Impact of social media on client loyalty
There has been much written about the impact of social media on client loyalty. All the experts have weighed in and shared their insights. DMNews.com and ReadWriteWeb both published articles about the subject that you may want to read in … Continue reading
How to guarantee sales success
It’s the secret direct response copywriters and their clients would kill for and it’s hidden in plain sight. Yes, there’s no mystery to it at all. Anyone with half a grain of common sense knows the answer: all you need … Continue reading
Golden rule for sales copy.
You might have heard the ‘golden rule’ most speakers follow when they deliver a speech or make a presentation: First, tell them what you’re going to tell them. Then tell them. Finally, tell them what you told them. This golden … Continue reading
How to write to sell – 3 guidelines
When you’re writing with the end goal of selling something, there are 3 simple guidelines you’ll want to keep in mind: People make decisions with their hearts, not their heads. It’s important to identify the underlying emotions that your target … Continue reading
