Tag Archives: Marketer
Social Media – a mini industrial revolution
Throughout the ages there have been significant shifts that are remembered later as historic milestones. We ‘remember’ the industrial revolution as one of these shifts – when manual labor was replaced by mechanical devices that took the place of human … Continue reading
The importance of testing before spending.
No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading
Truth sells more than lies.
As a writer and a marketer it has always amazed me that some businesses routinely lie to sell their products or services. Okay… lie is perhaps a bit strong. Maybe it would be more accurate to use the word ‘overstate’ … Continue reading
Selling through social networking
Social networking is the biggest ‘buzz’ in marketing right now. As a copywriter I find it interesting to see how it’s changing the way I write. Instead of simply focusing on writing on a particular subject, I now need to … Continue reading
