Tag Archives: Marketing Sherpa
Improve B2B sales conversions using a strategic Social Media strategy
A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the … Continue reading
Posted in Promotional, social media
Tagged Average Statistics, B2b Clients, B2b Sales, Consistency, Conversion, Conversions, Direct Mail, General Advertising, Good Reason, Lead Generation, Marketing Sherpa, Media Strategy, Patience, Period Of Time, Perseverance, Pragmatism, Recent Article, Sales Cycles, Sales Person, Time Consuming
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Why social media trumps traditional marketing
There have been a number of studies on the impact of social media on corporate marketing recently. A WetPaint study cited bottom line increases of up to 18% over 12 months after social media strategy implementation. JC Williams reports that … Continue reading
Posted in social media
Tagged Business Arena, Business Marketing, Business Trust, Consumer Marketing, Corporate Marketing, Decisions Marketing, Desirable Tool, Existing Customers, Fundamental Basis, Length Of Time, Line Increases, Marketing Sherpa, Marketing Tool, Media Networks, Media Relationships, Media Strategy, Media Venues, Peer Reviews, Rocket Science, Strategy Implementation, Target Marketing, Time Relations, Traditional Advertising, Traditional Marketing, Trumps, Viability, Yo Yo
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