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- Creating an effective Social Media campaign
- A quick and easy way to create original content in any niche
- The sale goes to the one you know… the fundamental reason for Social Media Marketing.
- The hare and the tortoise: why focus is everything.
- Are hard times good for us?
- Getting more retweets and backlinks.
- Need help setting up a consistent email newsletter, blog, social media strategy?
- Is Facebook anti-social?
- How does social media affect the explosion of artificial intelligence?
- Would you give WalMart access to your personal information?
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Archives
Tag Archives: Marketing Strategy
The sale goes to the one you know… the fundamental reason for Social Media Marketing.
Ecclesiastes says that ‘there is nothing new under the sun’. When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways … Continue reading
Posted in Direct Response, Promotional, Public Relations, social media
Tagged Basic Psychology, Competitor, Contacts, Credibility, Ecclesiastes, Facebook, Fundamental Reason, Law Of Reciprocity, Marketing Channels, Marketing Strategy, Marketing Tools, Media Marketing, New Marketing, New Vehicles, Nothing New Under The Sun, One Thing, Promotions, Purchasing, Relationship, Shopping, Social Marketing, There Is Nothing New Under The Sun
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Information overload? Too many information publishers in the market?
A client recently forwarded me an article by a consultant who took issue with others, particularly other consultants who used articles as part of their marketing strategy. The premise was that there was simply too much information out there already, … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Browse The Internet, Communication, Control, Crazy Lives, Doing Research, Email, Giveaways, Information Dissemination, Information Overload, Information Publishers, Internet Research, Marketing Strategy, Premise, Surfeit, Trip To The Library
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$50 Sales letter makeover! Kickstart your economy.
One of the quickest, easiest and most cost effective ways to get new sales is by using a sales letter. Even when you have sales people on staff, well crafted sales letter campaigns will increase your sales dramatically. The reason … Continue reading
Posted in You need t.r.w. (the right words) for r.o.i.
Tagged Business Economy, Email, Email Free, Hundreds Of Thousands, Hundreds Thousands, Initial Questions, Letter Campaign, Letter Campaigns, Limited Time, Makeover, Marketing Strategy, Objections, Own Business, Personal Visit, Profitable Marketing, Prospects, Qualified Prospects, Sales Letters, Sales Person, Same Time Period, Select Group, Several Times, Start Your Own Business
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Savvy sales letters for sticky times.
Pitney-Bowes did a study some time ago that showed that 90% of small businesses who used direct mail found it to be their most financially rewarding marketing strategy. Other studies show that at least 68% of customer attrition can be … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Annoyance, Common Ground, Credibility, Customer Attrition, Customer Relationship Management, Direct Mail, Educational Approach, Extremes, Grease, Junk Mail, Key News, Mail Strategies, Marketing Strategy, Neglect, Pitney Bowes, Prospects, Sales Letters, Savvy Sales, Small Businesses, Squeeky Wheel
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