Tag Archives: Marketing Strategy
The sale goes to the one you know… the fundamental reason for Social Media Marketing.
Ecclesiastes says that ‘there is nothing new under the sun’. When you’re looking at the psychology of sales, this is certainly true. While we have new marketing tools and vehicles emerging daily offering, faster, better, cheaper and more effective ways … Continue reading
Easy blogging strategies as part of your marketing mix.
Blogging is virtually old hat already. Which means that it’s finally making it onto the radar screen of the more traditional businesses. The challenge every one of my clients face when they decide to incorporate social media – especially blogging … Continue reading
Information overload? Too many information publishers in the market?
A client recently forwarded me an article by a consultant who took issue with others, particularly other consultants who used articles as part of their marketing strategy. The premise was that there was simply too much information out there already, … Continue reading
$50 Sales letter makeover! Kickstart your economy.
One of the quickest, easiest and most cost effective ways to get new sales is by using a sales letter. Even when you have sales people on staff, well crafted sales letter campaigns will increase your sales dramatically. The reason … Continue reading
Savvy sales letters for sticky times.
Pitney-Bowes did a study some time ago that showed that 90% of small businesses who used direct mail found it to be their most financially rewarding marketing strategy. Other studies show that at least 68% of customer attrition can be … Continue reading
