Tag Archives: Media Strategy
Improve B2B sales conversions using a strategic Social Media strategy
A recent article in Marketing Sherpa really clarifies a point that I always stress with my B2B clients: sales conversions take patience, perseverance and pragmatism. A strategic Social Media strategy can greatly assist by taking care of much of the … Continue reading
Social Media: an endless stream of useless personal drivel?
Don Crowther has a a way with words. I had to laugh when I listened to his latest video which is part of his pre-launch for his Social Profit formula. Managing social media strategies for my clients as well as … Continue reading
Why social media trumps traditional marketing
There have been a number of studies on the impact of social media on corporate marketing recently. A WetPaint study cited bottom line increases of up to 18% over 12 months after social media strategy implementation. JC Williams reports that … Continue reading
Impact of social media on client loyalty
There has been much written about the impact of social media on client loyalty. All the experts have weighed in and shared their insights. DMNews.com and ReadWriteWeb both published articles about the subject that you may want to read in … Continue reading
Why Social Media Marketing matters
Recently I’ve had a few people ask me why they should consider using Social Media Marketing. A year or so ago, my answer would’ve been that it was for the same reason as you had to have a fax machine … Continue reading
