Tag Archives: Money

How to use processes for profit.

One of the most challenging areas for entrepreneurs is simply creating logical and consistent processes. The truth is that without the right processes in place, you can have the greatest product on earth but you’ll never have a successful business. … Continue reading

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25 ways to write for money

The economy appears to be recovering, which is good.  One thing many of us have discovered, though, is just how vulnerable we are to the ups and downs of global affairs.  It makes it more imperative than ever to look … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing | Tagged , , , , , , , , , , , , , | Leave a comment

The importance of testing before spending.

No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading

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What you need to know about the 4P’s in today’s market.

Almost the first exposure anyone gets to marketing (and subsequently, writing for marketing purposes), are the traditional 4 P’s: price, product, place and promotion. You can liken this ‘combo’ to the journalist’s mantra: the 4 W’s and 1 H: who, … Continue reading

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Posted in Direct Response, Promotional, Technical & business writing, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment