Tag Archives: Neglect
How to easily create client loyalty.
Client loyalty is a fundamental component of profitability. When you consider what a client is worth to you over the days, weeks, months and years that they could potentially do business with you, it becomes very obvious that looking after … Continue reading
Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Attrition, Business Marketing, Client Communication, Client Loyalty, Communication Strategy, Communications Strategies, Consistent Timing, Copy Writer, Customer Service Phone, Email Updates, Fundamental Component, Marketing Consultant, Neglect, Own Business, Precision Frequency, Product Announcements, Rotation Schedule, Seasonal Event, Top Priorities, Worth Thousands
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Savvy sales letters for sticky times.
Pitney-Bowes did a study some time ago that showed that 90% of small businesses who used direct mail found it to be their most financially rewarding marketing strategy. Other studies show that at least 68% of customer attrition can be … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Annoyance, Common Ground, Credibility, Customer Attrition, Customer Relationship Management, Direct Mail, Educational Approach, Extremes, Grease, Junk Mail, Key News, Mail Strategies, Marketing Strategy, Neglect, Pitney Bowes, Prospects, Sales Letters, Savvy Sales, Small Businesses, Squeeky Wheel
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