Tag Archives: Pen Is Mightier Than The Sword
Why the pen is mightier than the sword.
There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading
Posted in Direct Response, Ghostwriting, Promotional, Public Relations
Tagged Act, Ancient Mesopotamia, Bible, Boundaries, Communism, Constitution, Copywriters, Edicts, Emotion, Heart Desire, Martin Luther King, Passion, Pen Is Mightier Than The Sword, Philosophies, Philosophy, Psychology, Science, Social Experiment, Speech I Have A Dream, State Religion, Text Messages
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The extreme business value of strong copy
All businesses can benefit from strong marketing-savvy copy. There is not one business or industry that I can think of that will not benefit from improving their articulation. The reason is simple: people are human beings whether they’re dressed in … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Articulation, Business Focus, Business Value, Company Morale, Economic Woes, Emotion, Human Beings, Increasing Sales, Keyboard, Missiles, Pen Is Mightier Than The Sword, Profit Generation, Prospects, Public Perceptions, Sanity, Shakespeare, Siege Mentality, Silver Bullet, Tho, Truism, Waking Hours
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Shakespeare knew a thing or two about making a profit!
Shakespeare said “The pen is mightier than the sword” and he was right! You can’t force people to do business with you, but you can persuade them to. Whether it’s face to face, on the phone or in a letter, … Continue reading
Posted in You need t.r.w. (the right words) for r.o.i.
Tagged Amp, articles, Business Communications, business writing, columns, Communicating Your Message, Communication, Direct Response, Ghostwriting, Magazine, Magazine Articles, Necessary Connection, Newspaper, Newspaper Articles, Pen Is Mightier Than The Sword, People, Promotional, Public Relations, Right Words At The Right Time, Shakespeare, Technical
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