Tag Archives: Philosophy

How to guarantee sales success

It’s the secret direct response copywriters and their clients would kill for and it’s hidden in plain sight. Yes, there’s no mystery to it at all.  Anyone with half a grain of common sense knows the answer:  all you need … Continue reading

Posted in Direct Response, Promotional, Technical & business writing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Why the pen is mightier than the sword.

There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment