Tag Archives: Phrases
Golden rule for sales copy.
You might have heard the ‘golden rule’ most speakers follow when they deliver a speech or make a presentation: First, tell them what you’re going to tell them. Then tell them. Finally, tell them what you told them. This golden … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing
Tagged 2x3, Classmates, Ears, Eyes Ears, Fashion, Fashion Education, Golden Rule, Heart, Hot Button, Least Three Times, Logic, Persuasion, Phrases, Pleasure, Reason Kids, Repetition, Rote Memorization, Sales Message, Sales Pitch, Speakers, Validity, Viewpoints
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How to use language to sell
Over the years I’ve become more and more convinced that my high school English teachers (and yours too, probably) were dead wrong. They didn’t know squat-diddly about language. Oh, they may have known how to diagram a sentence and they … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Diagram A Sentence, Diddly, Direct Response, direct response copywriting, Emotions, English Teachers, Grammar English, How To Diagram A Sentence, How To Write An Essay, Huh, Images, Knot, Languages, Mucus, Phrases, Piece Of Writing, Punctuation, Response Copywriting, sales, Short Answer, Slang, Sole Purpose, True Language
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