Tag Archives: Psychology
Can marketing and blogging co-exist?
One of the reasons that blogging is so successful is that it’s a forum where opinions, interaction and behind the scenes information can be exchanged in a low key and non-threatening manner. It’s perceived as being more ‘real’, more ‘truthful’ … Continue reading
The new psychology of sales
Everything goes in cycles, or so they tell us. According to many, the strongest resemblance to today’s strange economy can be seen in the depression of 1929. I’m not so sure about that though. Although there are some similarities when … Continue reading
Why the pen is mightier than the sword.
There are a very few writers or copywriters who possess the power to truly move others to action. Whose writing seems so natural, so effortless that it moves the reader beyond being aware of the act of reading and into … Continue reading
Is it wrong to use emotional triggers in sales letters?
Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading
