Tag Archives: Ratios
Email campaigns – statistics aren’t the whole story.
Over the past few months I’ve been doing some experimenting with different email campaign formats for various businesses. It’s interesting to note that statistics really do not tell the whole story and should not be relied upon to define whether … Continue reading
Posted in Direct Response, Promotional
Tagged Accuracy, Allegation, Bottom Line, Different Things, Direct Mail, Direct Response, Edged Sword, Email Campaign, Email Campaigns, Email Forward, Email Statistics, Forward Email, Forward Rate, Invalid Addresses, Line Response, Rations, Ratios, Response Rates, Service Provider, Statistic, Subject Line, Subject Lines
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Selling through social networking
Social networking is the biggest ‘buzz’ in marketing right now. As a copywriter I find it interesting to see how it’s changing the way I write. Instead of simply focusing on writing on a particular subject, I now need to … Continue reading
Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Business Savvy, Buzz, Buzz Marketing, Camaraderie, Character Limitation, Complexity, copywriter, Correct Keywords, Credibility, Glimpses, Humanness, Marketer, Networkers, Networking Arena, Networking Platform, Personal Lives, Ratios, Simplicity, Social Networking, Traditional Barriers, Twitter
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