Tag Archives: Reason
The new psychology of sales
Everything goes in cycles, or so they tell us. According to many, the strongest resemblance to today’s strange economy can be seen in the depression of 1929. I’m not so sure about that though. Although there are some similarities when … Continue reading
Posted in Direct Response, Promotional, Technical & business writing
Tagged Added Value, Alternate Methods, B2B, Best Practices, Collective Psyche, Cut Backs, Decades, Depression Of 1929, Economy, Industrial Revolution, Job Security, Livelihood, Lunch Breaks, Marketing Practices, Massive Job Losses, Perspective, Psychology, Reason, Reluctance, Resemblance, Sales Cycles, Traditional Marketing, Widgets
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The importance of testing before spending.
No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading
