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Recent Posts
- Why once is never enough.
- Creating an effective Social Media campaign
- A quick and easy way to create original content in any niche
- The sale goes to the one you know… the fundamental reason for Social Media Marketing.
- The hare and the tortoise: why focus is everything.
- Are hard times good for us?
- Getting more retweets and backlinks.
- Need help setting up a consistent email newsletter, blog, social media strategy?
- Is Facebook anti-social?
- How does social media affect the explosion of artificial intelligence?
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Archives
Tag Archives: Recession
Are hard times good for us?
I had just finished writing a blog post for a client which involved finding a positive angle on a rather negative article which highlighted the fact that many American employees are pretty disgruntled with loss of benefits, pay cuts and … Continue reading
Posted in Direct Response, Promotional, social media
Tagged American Economic History, Austerity Measures, Bill Hewlett, Bill Hewlett And Dave Packard, Blog, Brims, Budgets, Cfo Magazine, Depression Bill, Direct Response Advertising, Economy, End Of The Great Depression, Entrepreneurial Activity, Fear, God, Great Depression, Irrational Decisions, Mail, Marketing Strategies, Mother Of Invention, Necessity Is The Mother Of Invention, Negative Article, New Businesses, New Inventions, New Technology, New Ways, O Sullivan, People, Phenomenon, Recession, Response Tool, Sound Of Music, Stagflation, Statistics, Tanks, Traditional Marketing
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Selling more by adapting to the market.
Not many of us who are in business today have experienced the kind of turmoil caused by major economic fluctuations such as the Great Depression and the current recession. However, many of us have experienced the impact that advancing technology … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, You need t.r.w. (the right words) for r.o.i.
Tagged Advancing Technology, Advent, Business Today, Consequences, Economic Fluctuations, Economy, Electronic Mail, Extreme Value, Fax Machine, Fax Mail, Global Economic Situation, Graphic Design, Great Depression, Indisputable Fact, Mail Email, Money Exchange, Profitability, Recession, Snail Mail, Struggle, Turmoil, Typesetting, Unwelcome Changes
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How to ensure your sales keep growing even when the economy dips
Perhaps the phrase, ‘even when the economy dips’ is a bit euphemistic… right now, it depends on who you talk to as to whether it’s ‘dipping’, ‘tanking’ or ‘sucking’. Whichever you prefer, there’s one sure thing and that is: it’s … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing
Tagged Aids, Campaigns, Dips, Direct Mail, Direct Response, Existing Customers, Intensive Cultivation, New Business, Overheads, Professional Marketing, Public Relations Strategies, Recession, Response Copywriter, Response Mail, Response Sales, S Sales, Sales Aids, Salespeople, Sure Thing, Turf, Two Edged Sword
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