Tag Archives: Segment

How to sell with integrity. (How to write for maximum return #5)

How to sell with integrity @ Yahoo! Video How to Write for Maximum Return: Edition 5. (Transcript outline of video) Hello, my name is Jackie Cooper and this is  “How to write for maximum Return.”  I’m glad you could join … Continue reading

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Posted in Direct Response, Ghostwriting, Promotional, Public Relations, Technical & business writing, Video blog, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Is it wrong to use emotional triggers in sales letters?

Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading

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Posted in Direct Response, Promotional, Public Relations, Technical & business writing, Video blog, You need t.r.w. (the right words) for r.o.i. | Tagged , , , , , , , , , , , , , , , , , | 2 Comments