Tag Archives: Target Market
How to guarantee sales success
It’s the secret direct response copywriters and their clients would kill for and it’s hidden in plain sight. Yes, there’s no mystery to it at all. Anyone with half a grain of common sense knows the answer: all you need … Continue reading
The Power of Focus Groups.
I’m not a fan of meetings. When I first came to North America, I was frustrated and amused by how much time business people spent in meetings. I used to joke that people had meetings to plan meetings. Committees for … Continue reading
The importance of testing before spending.
No matter how savvy a marketer or writer you may be, it’s absolutely impossible to accurately and consistently predict the market response to a promotion. Obviously, the more experienced you are, the easier it is to spot glaring marketing mistakes. … Continue reading
How to integrate online and offline marketing
Small and medium sized businesses often seem to experience a disconnect between their online and offline marketing, treating them as if they are independent strategies. This is usually because different people handle each. In my experience, your marketing will work … Continue reading
Why you should write scientific copy no matter what business you’re in
Although I’m not a ‘numbers’ person, i.e. I hate accounting, nit-picking and navel gazing… I completely subscribe to numbers when it comes to writing and marketing. Here’s the thing: if you run an ad, put out a direct mail campaign … Continue reading
