Tag Archives: Yahoo Video
Is it wrong to use emotional triggers in sales letters?
Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading
Posted in Direct Response, Promotional, Public Relations, Technical & business writing, Video blog, You need t.r.w. (the right words) for r.o.i.
Tagged Advertise, Amp, Claude Hopkins, Coupons, Jackie Cooper, Maximum, Psychology, Public Domain, Sales Letters, Scientific Advertising, Scientific Evaluation, Segment, Specifics, Toolbar, Tweaking, Written Communications, Yahoo, Yahoo Video
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How to hit your customer’s ‘hot buttons’ (video)
How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing … Continue reading
How to write for maximum return (video 13/01/09)
How to write to sell without hype @ Yahoo! Video Share and Enjoy: Social Bookmarking
Posted in Direct Response, Promotional, Technical & business writing, Video blog
Tagged Hype, Maximum Return, Yahoo, Yahoo Video
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