Tag Archives: Yahoo
Is it wrong to use emotional triggers in sales letters?
Is it wrong to use emotional triggers in sales letters? @ Yahoo! Video In this edition of “How to write for maximum return” we review “Scientific Advertising” by Claude Hopkins, we look at a toolbar you can use to market … Continue reading
How to hit your customer’s ‘hot buttons’ (video)
How to hit your customer’s ‘Hot buttons’ @ Yahoo! Video Hello and welcome to this editon of “How to write for maximum return”. In this video, we’ll be reviewing the book “Adweek Copywriting Handbook” by Josesph Sugarman; I’ll be introducing … Continue reading
How to write for maximum return (video 13/01/09)
How to write to sell without hype @ Yahoo! Video Share and Enjoy: Social Bookmarking
What’s best – short or long copy?
How to write for maximum R.O.I. 8th Jan 2009 @ Yahoo! Video I recently received this question from John from Arkansas: Question: What’s better: short or long copy Answer: Great question John. It’s one I continually get from my clients … Continue reading
The right way to write
Direct Response writing is quite different to the kind of writing they teach in your average English class at school. To write successful direct response copy, you have to be firmly committed to the purpose you have in mind. You … Continue reading
